Director: Okay, thanks David, that was all useful information. So Anna can we turn to you now. (1) this downturn is happening?
Anna: Well it's true we are seeing a decrease in custom in our region. There's also been an increase in (2) , so…
David: But do you know why do the customers say why they don't like our offers? (3) this is vital information, I mean…
Anna: If I can finish what I was saying I'd like to suggest we review our customer account procedures from first contact to after sales care, (4) start with that and see if the sales figures improve
Director: Thanks Anna. (5) ?
Maya: (6) ? I think we need to see the whole picture from the customer's point of view, a customer survey, perhaps
Anna: That would be a big project. It would need a project team which means taking staff from other departments.
Maya: (7) hiring an external researcher get a neutral view on our position in the market and customers views on us
Director: (8) . I think it could be very useful information
Anna: Which department pays for it though?
Director: We can talk about that in a minute. (9) principle though that we need to understand the cause of the problem?
Anna: Yes, (10)
Director: Good! David, could you look for a market research company we could work with on this?
David: Sure
Director: Great, well let's move on then shall we …